Mizata Antiresort | Influencer Storytelling & Social Media Strategy

Mizata Antiresort is a boutique oceanfront retreat designed for travelers seeking authenticity, adventure, and tranquility. Opened in 2018, it has become a destination known for its raw natural beauty, elevated experiences, and a philosophy that blends luxury with unspoiled nature.

Challenge

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Mizata Antiresort wanted to grow brand awareness among U.S. and Canadian travelers while driving more direct bookings, especially during slower seasons. They wanted to showcase their unique blend of luxury, adventure, and raw natural beauty to new audiences and build a stronger year-round presence to maximize revenue generation through social media.

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Seasonal booking fluctuations:Lower occupancy rates during off-peak months limited revenue consistency and growth potential.
Limited awareness in target markets: Mizata’s uniqueness as a luxury nature retreat wasn’t widely recognized among North American audiences.
Need for high-impact content strategy: The existing visual content did not fully capture the adventurous luxury experience Mizata offered, limiting engagement and shareability.

Solution

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Objective:

Elevate Mizata’s brand visibility, connect with U.S. & CA travelers emotionally, and drive a consistent growth in direct bookings through social media storytelling and influencer partnerships.

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Approach:

Development of a Content Strategy tailored to the eco-luxury traveler mindset
Production of photography and short-form videos showcasing the resort's unique appeal
Targeted influencer campaigns to expand reach organically

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Results:

Through storytelling-driven content and influencer marketing, Mizata saw growth in visibility and bookings. Over six months, Instagram engagement grew by 49%, and bookings from U.S and Canadian travelers rose by 23%. By capturing the resort’s unique spirit authentically, Mizata strengthened its year-round appeal and positioned itself as a top destination for eco luxury travelers.

Influencer Storytelling & Social Media Strategy

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Results:

“Thanks for putting everything together!! Turned out so good as always!”