Houseplant | Lifestyle content for Houseplant

Houseplant, a brand by Seth Rogen, is a go-to for discovering a world of elevated and mindful living. Houseplant is all about offering thoughtfully designed products that blend style, functionality, and sustainability. From their signature cannabis products to home lifestyle essentials, Houseplant makes it easy to create a space that feels like it nurtures your well-being and the environment. With a focus on quality and creativity, Houseplant helps people connect with a lifestyle that’s all about authenticity, comfort, and sustainability.

Challenges:

Houseplant wanted to boost its Instagram presence by increasing content capacity and showcasing new product releases in a way that truly reflected the brand’s creative and sustainable vibe. While Houseplant had unique products, it needed more content to keep up with the excitement around product launches and to maintain a consistent, engaging presence. The goal was to create visually appealing and story-driven content that would not only highlight new products but also keep followers excited and engaged.

The main priorities Houseplant had included:

Limited Content Capacity: With the growing demand for fresh, engaging content, Houseplant needed to scale its content creation efforts to keep up with product releases and maintain a regular posting schedule that resonated with its audience.
Showcasing New Products: Houseplant wanted to highlight new product drops in a way that felt fresh and exciting. The challenge was to craft content that made each product release feel special, while staying true to the brand’s aesthetic and sustainable values.

Objective:

To increase content capacity and showcase new product releases through Instagram content that highlights Houseplant’s unique products and brand aesthetics. The goal was to drive engagement and excitement around new launches, while staying consistent with the brand’s creative and sustainable ethos.

Approach:

Developed content specifically designed to highlight new product releases in a visually engaging way, ensuring that each launch was presented with fresh, exciting content that resonated with Houseplant’s audience.
Produced high-quality images and short-form videos that captured the essence of Houseplant's latest products, integrating the brand’s signature style and sustainable message.
Leveraged product-focused content, including styled shots and lifestyle videos, to visually communicate the uniqueness of each new product while emphasizing Houseplant’s commitment to quality and sustainability.

Results:

Through a series of Instagram Reels and Carousel posts showcasing new product releases, Houseplant saw a boost in engagement and content consistency. The content sparked excitement around new launches, driving more traffic to the website and increasing product interest. The strategy helped strengthen Houseplant’s connection with its community and raised its profile in the eco-conscious lifestyle space.