Missing Hotel | Growing Missing Hotel's presence and bookings

Missing Hotel is a cozy, eco-conscious retreat tucked away in Texas Hill Country, in Marble Falls. Since opening in 2020, it’s become a hidden gem for those seeking a getaway that combines modern comfort with a deep respect for nature. The hotel is built with sustainability in mind, offering guests an experience that’s not only unforgettable but also environmentally friendly. From locally sourced materials to energy-efficient design, every detail of Missing Hotel is crafted to minimize its footprint while maximizing the connection to nature.

Challenge:

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Missing Hotel sought to elevate its presence among eco-conscious travelers. While the on-site guest experience was authentic and memorable, their digital presence didn’t fully capture the unique blend of sustainability, comfort, and adventure this hotel offers. The goal was to build a soulful online narrative that mirrored the hotel’s values, leveraging content and influencer partnerships to increase brand awareness and drive bookings.

The primary challenges Missing Hotel came to us with included:

Brand Visibility: Increasing awareness among eco-conscious travelers who might not yet know about the hotel.
Digital Storytelling: Translating the hotel’s unique eco-friendly ethos and immersive guest experience into engaging online content.
Influencer Alignment: Partnering with influencers who truly align with the hotel’s sustainable and adventure-driven values, to amplify brand authenticity.

Solution

To position Missing Hotel as a premier eco-friendly destination in Marble Falls, Texas, using content-driven influencer campaigns to attract eco-conscious travelers and increase direct bookings.

Approach

Developed a content strategy centered around influencer partnerships, focusing on showcasing the hotel’s sustainable practices and unique blend of nature and luxury.
Partnered with eco-conscious influencers whose audiences aligned with the hotel’s brand values, leveraging their reach to promote the hotel’s tranquil environment and outdoor adventures.
Created captivating photography and video content highlighting the hotel’s eco-friendly features, stunning landscapes, and immersive guest experiences.
Curated authentic, engaging social media content that captured the hotel’s ethos and resonated with new potential guests.

Results

Within a matter of 3 months, Missing Hotel saw a 60% increase in influencer-driven brand mentions and engagement, along with a 25% growth in direct website visits. Through influencer storytelling and strategic content creation, the hotel established a strong digital presence and positioned itself as a go-to eco-luxury retreat in the Texas Hill Country.

"Taro Creative transformed our content, helping us tell the story of Missing Hotel to connect with eco-conscious travelers."

- Stephen Hopkins, Co-Founder of Missing Hotel

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