Equinoccio Hotel | Growing an eco-friendly hotel in El Salvador

Equinoccio Hotel is a boutique retreat on the shores of Lake Coatepeque in El Salvador. The hotel offers a mix of comfort and nature, providing guests with a relaxing environment to reconnect with themselves. It serves as a hub for travelers seeking peace, adventure, and connection to El Salvador's natural beauty.

Challenge:

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Equinoccio Hotel, an ecohotel in El Salvador, wanted to elevate its presence with travelers from the U.S. looking for a more intentional experience. While the on-site guest experience was curated and memorable, their digital storytelling didn’t reflect the same depth. The goal was to create an online presence that reflected the hotel’s ethos and increased reservations.

The primary challenges faced by Equinoccio included:

Disconnect between brand and digital presence: The peace and charm of the property weren’t coming through in the hotel’s existing content and social platforms.
Minimal awareness among eco-travelers: The U.S. market, especially younger wellness and design-conscious audiences, largely didn’t know Equinoccio existed.
Lack of consistent visual identity and strategy: Social content was inconsistent in tone and didn’t showcase the emotional and sensory appeal of staying at Equinoccio.

Solution

Objective:

To position Equinoccio as a top-tier nature retreat in Central America for travelers seeking serenity, wellness, and adventure, while driving a measurable increase in brand engagement and direct bookings.

Approach:

Crafted a tailored content strategy highlighting lake life, panoramic views, local culture, and outdoor wellness
Produced photography and video assets focused on stillness, natural luxury, and the rhythms of lakeside living
Refreshed social media storytelling to align with the brand’s ethos

Results:

Within the first campaign cycle (3 months), Equinoccio Hotel saw a 53% increase in Instagram reach and engagement, along with a 22% increase in direct website visits from U.S. and Canadian audiences. Through visual storytelling and strategic branding visuals, Equinoccio solidified its positioning as a soulful lakeside destination for travelers seeking reconnection with nature in an elevated setting.

“We truly appreciate River & Wild's dedication to overdelivering. They has been incredibly valuable for our marketing efforts in promoting Equinoccio Hotel."

- Alejandro Rodríguez, General Manager of Equinoccio Hotel